Road map
Planing for innovative Design strategy in a company organisation.

Creative approach
Manage an out of the box thinking attitude in a technically coustrained environment.
Creative experience transmission to the team

Play the game
Stimulate open creativity with games and stories. Canalise differents concept / ideas.
Defining the right needs with entertainment. Playing with functions like a game.

Observation
Don't ask directly the consumer what's he wants but observe him using product in everyday context.
Analyse every step of the consumer experience and retrace a scenario decoding people behavior/needs.

Agility
Design Concept driving by outside and inside technical informations
Working with constant evolving technical specification needs
Problem solving by new Architecture, specific shape and material Design.

Inspirations & influences
Trends and blogs, exhibitions and trips. Build product identity in a contemporary esthetic context.
Take inspirations in pattern architectural, in iconic products and play with stylistic laguage expectations.

Approach
Understanding historical evolutions but looking for today User Experience.

Skills
3D modeling : from design architecture exploration to photo realistic render.

Skills
Define colors, texturing & finishes.
Create a graduation in the product's range with colors and materiel variations.
Anticipate cosmetic constraints at the begining ( lacquering, charmilles, anodising, PVD, laser scratching, serigraphy ...)

Prototyping Support
Provide and adapt technical instructions. Exchange with suppliers

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